As Asia gets set to mark Singles’ Day this Saturday (11th November 2017), in the united kingdom it seems it’ll be unattached ladies that will be celebrating the occasion.
Mintel’s solitary Lifestyles British 2017 Report reveals that 61% of solitary females state they are pleased with their relationship status, in comparison to 49% of single males. Overall, it would appear that unattached Brits are in no rush to discover a partner. Up to 70% of singles in the UK say they’ve perhaps not actively attempted to look for a partner in the last 12 months*, increasing to 75% of females.
Today, 42% of Brits describe their relationship status as single**, while 58% state these are typically in a relationship***. Of singles that have tried to find a partner in the year* that is last 68% have used electronic methods, such https://www.koreanwives.net/ as for instance a dating site or software, while 40% have looked to meet somebody through buddies and 19% have actually attended events. Meanwhile, simply 6% have actually speed-dated.
Jack Duckett, Senior Consumer Lifestyles Analyst at Mintel, said:
“It is easy to assume that most singletons are actively looking for a partner; nonetheless, our data suggests that this will be far from always being the case. A lot of this reluctance to consider a partner can be attributed to the young increasingly prioritising their training, careers and monetary security over being in relationships.”
While many aren’t actively searching for love, it appears that the solitary life can have its drawbacks, specially when it comes to finances. Simply 36% of singles in the UK say they feel financially protected, when compared with 52% of those that are in a relationship. More over, 29% of singletons include having to pay utility bills among their top three lifestyle challenges, while 25% bother about spending the rent/mortgage.
Societal pressures also prove challenging for all singletons. Over one in three (38%) singles be worried about being alone, with this particular belief increasing among young singletons; 54% of single worry that is 18-24s being alone. As well as in the era of social networking, Mintel research finds that 33% of singles state than it is that they feel under pressure to make their life appear more fulfilled.
Mintel research also highlights that for most people being in a relationship continues to be an expression of maturity. Certainly, 54% of singles state they are not where they’ve been likely to maintain life at their age, and 25% think their peers tend to be more grown up than they have been.
“While attitudes towards wedding and relationships may have be much more liberal, there continues to be a societal consider being partnered up and a feeling of obligation to be in a relationship. For marketers, this paves the way in which for campaigns that counter this idea, and instead focus on the positive aspects to be solitary. From the perspective that is commercial there’s also scope for retailers in the united kingdom to consider capitalising in the increasingly popular Chinese festival-cum-ecommerce occasion Singles’ Day, occurring on 11th November.” Jack adds.
Finally, it seems that those in relationships or who are hitched tend to be more confident solo that is doing than singletons. While 73% of those in relationships say they feel significantly or extremely confident visiting the theatre or cinema by themselves, this falls to simply 68% of singles. Furthermore, 61% of attached Brits say they’re confident eating at restaurants in a restaurant alone, compared to 56% of singles.
“Singles’ paid off confidence in solo activities could reflect the perception that these types of activities are only appropriate doing either as a few or as an element of an organization. For leisure brands in particular, this underlines the chance to produce promotions that will assist to lessen the stigma surrounding doing tasks such as going out for dinner, or visiting the cinema alone, reframing these tasks as providing valuable ‘me time’.” Jack concludes.
*12 months to July 2017
**Single, separated, divorced or otherwise not cohabiting
***Married, in a civil partnership or living as married